Google Ads agency, French-speaking Switzerland

Be the first answer. Pay only for the right searches.

We build and manage your Google Ads campaigns, from the Search Network to Performance Max: keywords and exclusions, ads, landing pages, conversion tracking and sales imported from your CRM.

Talk about your Google Ads campaigns See client results

The role of Google Ads

Google captures the demand that already exists.

Someone who types your service and their town into Google is already halfway there. They know what they are looking for and where. Google Ads is not there to convince them: it is there to be the first answer they find. You still need to pay for those searches, and not for the others.

Why Google Ads campaigns often cost too much

01
Clicks paid on off-topic searches
Without negative keywords set at launch, the budget goes on “jobs”, “free”, “training” or on towns you do not serve.
02
Clicks sent to the home page
The ad promises a precise answer, the home page gives ten. Turning a click into an enquiry happens on a dedicated page, with a single form.
03
Automated settings without safeguards
Performance Max and AI Max broaden queries and write copy. Without reliable conversions, they chase volume: forms filled in by mistake, cheap clicks, budget spent on your own brand.

01
Choose the searches worth paying for
We start from the real searches in your market: your service, your region, your towns. Volumes and cost per click are measured before launch, not assumed.
02
Exclude the ones that waste budget
The negative keyword list is set before launch, then extended every week from the search terms report.
03
One ad per intent
Ads mirror the search word for word: the service, the town, what sets you apart. Extensions add your key pages at no extra cost per click.
04
A landing page that continues the ad
The click leads to the page that answers the search, with a short, qualifying form, not to the home page.
05
Import what happens after the form
Enhanced conversions, consent mode, then offline conversion import: when an enquiry becomes a meeting or a sale in your CRM, Google Ads knows.

Case studies

We did it for them.

Businesses in French-speaking Switzerland for whom Google is part of their acquisition set-up.

The first reservations triggered in the very first month of campaigns. 5units reserved in the first month +50brochure requests

More than 50 points of sale in one year +50Points of sale 4Acquisition ROAS

More than 5,000 downloads in one month +5,000Downloads in 1 month 4Channels activated

Real estate development

Marketing a condominium development?

One campaign per development, searches by town, exclusions set from day one, tracking through to the reservation: our support for new-build developments has its own page.

See our support for developments

The progression

Search first. Automate later.

Google’s automated campaigns only learn from what they are given. We open them up once the signal is reliable.

01
Search
Search Network campaigns, where we control the queries. They produce the first enquiries and the first data.
02
Measurement
Qualified enquiries, meetings and sales flow back into Google Ads. The campaign is judged on cost per qualified enquiry or per sale, no longer on cost per click.
03
Expand
Performance Max or AI Max only after that, with URL exclusions, brand settings and text guidelines.

Frequently asked questions

01What budget should you plan for Google Ads?

Enough to get clicks every day on your main searches for at least a month. The amount depends on competition for those searches in your region: we work it out from Google’s real data before launch.

02How long before the first enquiries?

A few days on the Search Network, if demand exists and the page converts. It then takes several weeks to know which searches produce clients.

03Do you take over an existing Google Ads account?

Yes. We start by reading the account history: searches actually paid for, exclusions, conversion tracking and landing pages, to fix things before increasing the budget.

04Should you turn on Performance Max or AI Max?

Not at launch. These settings broaden queries and write copy for you; without reliable conversions, they chase volume. We turn them on once Search produces regular enquiries and tracking is in place, with the necessary exclusions.

05Google Ads or Meta Ads?

Google Ads captures people who are already searching for your service. Meta Ads creates demand among those who are not searching yet. When nobody types what you sell, start with Meta; otherwise, with Google. Often, the two work together.

06Is conversion tracking compatible with the nFADP?

Yes, if consent mode respects the choice made in the cookie banner, if the data sent to Google is hashed and if your privacy policy mentions this transfer.