The situation
Enquiries came almost exclusively through property portals. High cost, no control over the flow and, above all, no visibility on what actually produced a sale. It was impossible to know which franc invested had done the work.
Canton of Geneva
Marketing agency in Geneva
For SMEs that want clients, not impressions.
We work with SMEs across French-speaking Switzerland, Geneva included. We come on site when it matters, and we link every marketing action to what it brings in.
The local market
The Geneva economy sets its own rules for marketing.
An urban, international and expensive market. Advertising competition is particularly strong, and so is the cost per click, and a large share of clients are English-speaking or cross-border. A campaign designed for a regional market burns through its budget in a few days if the audience and the landing page are not precise.
Here is what that changes in practice, sector by sector.
01
Financial services, fiduciaries and law firms
A dense offer, with tightly regulated communication, where trust is built before the first contact. The website and online reputation do the work of a first meeting.
02
Real estate and property management
A tight market, where sales and development remain long cycles with high amounts. The challenge is to attribute each sale to its source, not to pile up enquiries.
03
Luxury, watchmaking and high-end retail
An international clientele, powerful brands and very high expectations for every medium. Marketing here is as much a question of consistency as of volume.
04
Healthcare and private clinics
Demanding local search, often in several languages, and a journey that must reassure before the appointment is booked.
05
Restaurants, hospitality and local services
A clientele that is passing through, international and cross-border. The Google Business Profile, reviews and instant booking often carry more weight than the website itself.
Our services
Our five marketing services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A case from French-speaking Switzerland
Masini Groupe: from dependence on portals to managed acquisition.
Real estate development · Canton of Neuchâtel12 months
This case took place in the canton of Neuchâtel. We present it because its mechanism, dependence on portals and a long sales cycle, is found as it stands among developers and property management agencies in the Geneva market.
The setup
A website designed for conversion, Meta campaigns run directly, and a CRM that receives every enquiry with its source. The agents stop entering data by hand; the information flows in on its own.
The result
Ten times more qualified enquiries than with the portals alone, and every channel attributed. Each contact is linked to the campaign that produced it.
What remains
The infrastructure belongs to the client. The campaigns can stop or change hands; the website, the CRM and the attribution history stay in place.
Our method
Our four-step method
Four stages, none of which starts before the previous one is clear.
Diagnostic
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
Build
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Measurement
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
Optimisation
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team
Three people in French-speaking Switzerland. You talk to the ones who do the work.
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Diego Penaloza Lopez
Strategy, acquisition and management
LinkedIn profile
Adrien Buchs
Technology, data and automation
Nadia Strica
Art direction and creative
Get in touch
Area covered
The canton of Geneva, city and municipalities, and the rest of French-speaking Switzerland.
Frequently asked questions
What people ask us before working together.
Do you work with Geneva companies?
Yes. We work with companies across French-speaking Switzerland, Geneva included.
What we bring is a team of three people who build and run your setup, and who come on site when it matters.
Do you travel to Geneva?
Yes, for important review meetings. The initial 30-minute diagnostic takes place at our offices or by video call.
Regular follow-up takes place by video call, with permanent access to the figures. You see what has been done and what it produced without waiting for the next meeting.
What budget should we plan for?
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
How does the collaboration work day to day?
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
Where do we start?
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Book a marketing diagnostic. 30 minutes to find out where you really stand.
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in the canton of Geneva and French-speaking Switzerland. Reply within 24 business hours.