The situation
An energy group takes part in a trade fair perfectly aligned with its target audience. Without any preparation beforehand, the team depends on stand traffic and chance conversations, and does not know whom it will meet.
Canton of Jura
Marketing agency in the Jura
For SMEs that want clients, not impressions.
We work with SMEs across French-speaking Switzerland, in the Jura and beyond. Close enough to come and see you, well enough equipped to link every marketing action to what it brings in.
The local market
The Jura economy sets its own rules for marketing.
A canton of small and medium-sized businesses, industrial and craft-based, spread between Delémont, Porrentruy and the Franches-Montagnes, with Basel and France a few kilometres away. The local client base is small. Many companies sell outside the canton, and marketing has to be designed for that reach, not for the municipality alone.
Here is what that changes in practice, sector by sector.
01
Watchmaking, microtechnology and subcontracting
Few, demanding clients, often outside the canton or Switzerland. Generic SEO is of little use here. Being found on precise technical searches and presenting a website that speaks their language counts for more.
02
Industry and construction
Family businesses whose prospecting remains relationship-based and whose decisions involve several people. Marketing serves to prepare the ground and to document what triggers a request for a quote.
03
Crafts and local services
A limited catchment area where reputation travels fast. The Google Business Profile, reviews and an immediate way to get in touch carry more weight than the website itself.
04
Tourism and the Franches-Montagnes
Visitors from Switzerland and France who decide late and on mobile. Visibility at the moment of the search and direct booking make the difference against the platforms.
05
Retail and cross-border clients
Delémont and the Ajoie live alongside Basel and neighbouring France. A local campaign must choose its radius and its language, otherwise it pays for clicks that will never come.
Our services
Our five marketing services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A case from French-speaking Switzerland
Eli10 Groupe: arriving at the trade fair with a full diary.
Energy · Neuchâtel lakeshoreEvent campaign
This case took place in the canton of Neuchâtel. We present it because its mechanism, a trade fair prepared in advance so as not to depend on passing visitors, applies as it stands to industrial and craft businesses in the Jura.
The setup
An appointment booking page, Meta campaigns aimed at local homeowners before the opening, an email sequence that confirms and reminds, and a dashboard that routes each enquiry to the right entity within the group.
The result
About half of the trade fair registrations attributed to the Meta campaigns, and teams arriving with an organised diary, qualified appointments and a clear view of what each action produced.
What remains
The page, the email sequence and the dashboard can be reactivated for the next fair. The next event starts with what the previous one has learned.
Our method
Our four-step method
Four stages, none of which starts before the previous one is clear.
Diagnostic
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
Build
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Measurement
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
Optimisation
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team
Three people in French-speaking Switzerland. You talk to the ones who do the work.
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Diego Penaloza Lopez
Strategy, acquisition and management
LinkedIn profile
Adrien Buchs
Technology, data and automation
Nadia Strica
Art direction and creative
Get in touch
Area covered
The whole canton of Jura: Delémont and its valley, Porrentruy and the Ajoie, the Franches-Montagnes. We also work in the Bernese Jura and across the rest of French-speaking Switzerland.
Frequently asked questions
What people ask us before working together.
Do you work with companies in the Jura?
Yes. We work with companies across French-speaking Switzerland, the canton of Jura included.
We know the reality of a small client base and of companies that sell beyond their canton. It is ours too.
Do you travel to Delémont or Porrentruy?
Yes, for important review meetings. The initial 30-minute diagnostic takes place at our offices or by video call. The rest takes place by video call.
What budget should we plan for?
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
How does the collaboration work day to day?
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
Where do we start?
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Book a marketing diagnostic. 30 minutes to find out where you really stand.
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in the canton of Jura and French-speaking Switzerland. Reply within 24 business hours.