Real estate development · Cortaillod
10× more qualified enquiries
From dependence on property portals to acquisition run in-house, with every channel attributed.
See the caseCanton of Neuchâtel
Marketing agency in Neuchâtel
For SMEs that want clients, not impressions.
We are based on the Neuchâtel lakeshore and work with companies in the canton as well as across the rest of French-speaking Switzerland. Close enough to come and see you, well enough equipped to link every marketing action to what it brings in.
Our clients in the canton
Neuchâtel companies that measure what their marketing brings in.
Real estate development · Neuchâtel
5 units reserved in the first month of campaigns
More than 50 brochure requests generated for a high-end development in a bilingual market.
See the case
Property management agency · Neuchâtel
100% autonomous day to day
Properties are published and updated from a single interface, with no double entry.
See the case
Energy · Bevaix
~50% of registrations attributed to the Meta campaigns
Eli10 arrived at the trade fair with a diary of appointments already scheduled.
See the case
Craft marketplace · Neuchâtel
Launch of the marketplace
Identity, website and acquisition built from scratch to connect local craftspeople with private customers.
See the caseThe local market
The Neuchâtel economy sets its own rules for marketing.
A canton of SMEs, two main towns, a limited population and clients who are often bilingual or cross-border. Recipes designed for large urban markets do not have the same effect here. Search volume is lower, reputation travels fast and poor positioning costs you for a long time.
Here is what that changes in practice, sector by sector.
01
Real estate and construction
Sales cycles are long and amounts are high. A contact does not convert in the month it arrives. The challenge is less the number of forms than knowing which ones ended up signing, and therefore linking each enquiry to the sale, sometimes a year later.
02
Microtechnology and watchmaking
Few, highly specialised buyers, often outside Switzerland. Generic SEO is of little use here. What counts is being found on precise technical searches and having a website that speaks the language of an industrial client.
03
Industry and subcontracting
Prospecting remains largely relationship-based and decisions involve several people. Marketing mainly serves to prepare the ground: being credible before the first meeting, and documenting what actually triggers a request for a quote.
04
Business services and liberal professions
Local competition is dense and offers are hard to tell apart on paper. What makes the difference is the clarity of the positioning and the quality of the page that receives the visitor, far more than the advertising budget.
05
Retail and local services
Local search and the Google Business Profile carry a lot of weight, often more than the website itself. What matters is being visible at the exact moment someone searches nearby, then making it immediate to get in touch.
Our services
Our five marketing services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A Neuchâtel case in detail
Masini Groupe: from dependence on portals to managed acquisition.
Real estate development · Canton of Neuchâtel12 months
The situation
Enquiries came almost exclusively through property portals. High cost, no control over the flow and, above all, no visibility on what actually produced a sale. It was impossible to know which franc invested had done the work.
The setup
A website designed for conversion, Meta campaigns run directly, and a CRM that receives every enquiry with its source. The agents stop entering data by hand; the information flows in on its own.
The result
Ten times more qualified enquiries than with the portals alone, and every channel attributed. Each contact is linked to the campaign that produced it.
What remains
The infrastructure belongs to the client. The campaigns can stop or change hands; the website, the CRM and the attribution history stay in place.
Our method
Our four-step method
Four stages, none of which starts before the previous one is clear.
Diagnostic
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
Build
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Measurement
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
Optimisation
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team and our local roots
Three people in the canton. You talk to the ones who do the work.
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Diego Penaloza Lopez
Strategy, acquisition and management
LinkedIn profile
Adrien Buchs
Technology, data and automation
Nadia Strica
Art direction and creative
Get in touch
Area covered
The canton of Neuchâtel first, and French-speaking Switzerland as a whole: Vaud, Fribourg, Jura, the French-speaking part of Bern and Geneva.
Frequently asked questions
What people ask us before working together.
Do you only work with companies in the canton of Neuchâtel?
No. Our head office is in the canton and some of our clients are based there, but we work with companies across French-speaking Switzerland: Vaud, Fribourg, Jura, the French-speaking part of Bern and Geneva.
Being based in Neuchâtel mainly changes one thing. For companies in the canton, meeting in person requires no particular arrangements.
Do you come to meet our teams?
The initial 30-minute diagnostic takes place at our offices or by video call. After that, within the canton and along the lakeshore, we are happy to travel for important review meetings.
Further afield, we alternate. Key meetings take place in person, regular follow-up by video call. That keeps a useful pace without spending half the time on the road.
What budget should we plan for?
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
How does the collaboration work day to day?
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
Where do we start?
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Book a marketing diagnostic. 30 minutes to find out where you really stand.
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in the canton of Neuchâtel and French-speaking Switzerland. Reply within 24 business hours.