Case studies/Masini Groupe
Sales brought in-house, but no active acquisition. Masini Groupe had taken a structural decision: to bring sales back in-house. But the entire acquisition engine was still to be built.
Contacts came mainly from property portals. The website was not designed to convert. Incoming enquiries were neither qualified automatically nor clearly linked to their source channel.
To sell, Masini also had to generate, track and prioritise its own opportunities.
In 2025, we brought our sales in-house without ever having done any marketing: our contacts came from the property portals and we took whatever arrived. Contrast built the whole chain: the website, the campaigns and a CRM that qualifies our contacts automatically. Today our agents sell instead of doing data entry, and I know precisely what every franc we invest brings in.
Caryl Salvi
Head of Marketing, Masini Groupe
Take back control of the entire sales chain, not just generate more enquiries: create a source of acquisition independent of property portals.
Help agents identify the most serious enquiries as soon as they arrive.
Know precisely what generates opportunities and deserves more budget, and give management a clear view of what each channel produces.
To bring sales in-house, Masini needed a complete system: attract the right prospects, convert enquiries, qualify incoming enquiries and track each channel. Contrast built three actions designed to work together.
The website was redesigned to convert: a clearer journey, forms adapted to the property buying cycle, tracking of every enquiry from the first interaction. It becomes the central entry point for acquisition.
Masini had never run digital advertising. We set up targeted campaigns to generate qualified enquiries of its own, with a clear view of the cost, source and quality of each enquiry.
A bespoke CRM was built around the way Masini sells. Each enquiry is qualified automatically, linked to its source channel and tracked in the system. Agents know whom to contact first. Management finally sees what each channel produces.
The engagement has become ongoing support: beyond the initial build, Contrast continuously manages Masini's marketing campaigns.
What changed between the starting point and the system put in place.
No active acquisition, enquiries left to the portals
A multichannel acquisition engine run in-house
Never any digital advertising
Meta campaigns managed on cost per enquiry
No enquiry tracking tool
Bespoke CRM connected to the property platform
Manual qualification and follow-ups
Qualification by an AI agent, automatic follow-ups, up to 5 h/week given back
Source of enquiries unknown
100% of acquisition channels visible
Twelve months, from nothing to a managed acquisition engine.
Qualified enquiries generated
From around 10 to 15 enquiries a month via the portals to nearly 100, now generated in-house and better qualified.
Of acquisition channels attributed
Each enquiry linked to its source channel: management knows where every contact comes from and what it costs.
Saved per agent
Sorting, enquiry-to-property matching and follow-ups automated: agents sell instead of doing data entry.
Services involved
Masini Groupe is based in Cortaillod, a few kilometres from our agency in Neuchâtel: review meetings take place on site, with the people who run the setup.
A no-obligation conversation to map out your challenges and spot where your marketing is losing revenue.
