Attracting the right visitors
Ads or search bring traffic. It still has to reach people interested in your products.
E-commerce
From the first visit to the next purchase.
We help brands and online stores connect acquisition, conversion and retention. Strategy, creative, store, campaigns and results tracking: the work covers the whole journey, from discovering your products to the customer relationship.
They trust us with their growth
Your business
Visits, carts. And then?
Making purchase easy
An unclear product page, a doubt about delivery or a complicated payment can break the journey.
Bringing customers back
After an order, emails and content must give a relevant reason to return.
Understanding costs
Sales alone are not enough: acquisition, discounts and available costs inform your decisions.
What we do
A store that makes people want to finish.
Building or improving a store, notably on Shopify, product pages, cart and payment: we work on the journey together with the channels that bring it visitors.
Ads or search
Strategy, creative, campaigns and SEO to showcase the right products.
Product page
A clear presentation, useful visuals and answers to pre-purchase questions.
Purchase
A cart and payment suited to your markets, then accessible order tracking.
Retention
Post-purchase emails and content, depending on the tools, access and scenarios agreed.
Services for your sector
Services to grow your store.
We bring together the skills your project needs. The choice of services and their scope are defined with you.
Let’s talk about your projectService illustration
Google & Meta campaigns
Campaigns connected to your products and pages to attract visitors interested in your offer.
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Websites & landing pages
Building or improving your store, notably on Shopify, to guide the choice and make purchase easy.
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SEO & GEO
Better-structured categories and product pages to answer your future customers’ searches.
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AI systems & automation
Tools and automations to make work on the catalogue, content and customer follow-up easier, depending on the connections planned.
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Tracking & data
Bring campaigns, orders and accessible costs together to decide where to focus your investment.
A marketing team
for your online store.
Let’s talk about your storeIn practice
Your sector.
Our work.
The project01
A creative brand. Managed as a whole.
Starting with a Christmas campaign, we extended our work to the whole marketing mix: website, Meta, Google, TikTok, email with Klaviyo, ambassadors and content. Contrast acts as marketing director on this project, in keeping with the brand’s world.
Explore the project
The project02
A brand to discover. A store to choose it.
From positioning to identity, from the online store to Meta and Google campaigns, Contrast supported the launch of Bissap Drink. The store tells the brand’s story, presents its products and supports online orders.
Explore the projectContrast Augment
The data you need for your next decisions.
Contrast Augment can bring together the accessible data from the store and marketing. We define the views and modules useful to your team, depending on the project.
Performance
Bring campaigns and orders together, within the limits of the connections and data available.
Customer insight
Understand purchases and accessible segments to prepare suitable actions.
Marketing work
Plan the modules that make work on the catalogue, content or campaigns easier.
Inclusion, modules, connections and access depending on your proposal.
Discover Contrast AugmentWorking together
A team around your store.
You bring your products, your constraints and your customer knowledge. We bring together the skills needed and set priorities with your e-commerce lead.
- 01
Understand
Offer, journey, channels and accessible data.
- 02
Improve
Store, creative and priority marketing actions.
- 03
Measure
Orders, available costs and lessons for what comes next.
A focused engagement or Impulsion, depending on your needs. With Impulsion, the 90-day Activation starts after the Foundations, when the campaigns launch. Services, media budget and tools are specified in the proposal.
Understand ImpulsionFrequently asked questions
Before
we start.
Do you work on Shopify?
Yes, we can build or improve a Shopify store. The technical choice still depends on the catalogue, management tools and expected journey. The engagement is framed around your e-commerce business.
Can you take over an existing store?
Yes. We review the pages, purchase journey, channels and accessible data. The priority may be a targeted improvement rather than a full rebuild.
Which channels can you handle?
Campaigns, SEO, email and content, depending on the strategy and the proposal. Not every channel is activated by default: we choose those that fit your offer and resources.
Is email part of the engagement?
It can be: post-purchase, abandoned cart or retention messages, depending on consent, tools and agreed scenarios. Klaviyo is used in the CLOWN.ART case, for example.
How do you measure results?
We bring together the accessible data from the store and the marketing channels. Tracking limits and attribution gaps stay visible; revenue alone does not describe profitability.
Let’s talk about your project
What is the next milestone for your store?
Tell us about your products, your store and your priorities. We will identify the parts of the journey to work on first.
Let’s talk about your store