Attract your future clients. Ad creation, targeting and budget management to generate enquiries and grow your acquisition.
From the first visit to the next purchase.
We help brands and online stores connect acquisition, conversion and retention. Strategy, creative, store, campaigns and results tracking: the work covers the whole journey, from discovering your products to the customer relationship.
CLOWN.ART · Brand and e-commerce
Case study · CLOWN.ART
A creative brand. Managed as a whole.
They trust us
What holds you back
Visits, carts. And then?
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01
Attracting the right visitors
Ads or search bring traffic. It still has to reach people interested in your products.
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02
Making purchase easy
An unclear product page, a doubt about delivery or a complicated payment can break the journey.
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03
Bringing customers back
After an order, emails and content must give a relevant reason to return.
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04
Understanding costs
Sales alone are not enough: acquisition, discounts and available costs inform your decisions.
The journey
A store that makes people want to finish.
Building or improving a store, notably on Shopify, product pages, cart and payment: we work on the journey together with the channels that bring it visitors.
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01
Ads or search
Strategy, creative, campaigns and SEO to showcase the right products.
The message and the product tell the same story.
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02
Product page
A clear presentation, useful visuals and answers to pre-purchase questions.
Product, features and delivery are easy to read.
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03
Purchase
A cart and payment suited to your markets, then accessible order tracking.
The journey leads from choice to order.
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04
Retention
Post-purchase emails and content, depending on the tools, access and scenarios agreed.
The relationship continues after the first order.
Our services · E-commerce and brands
Five areas of expertise. The means to move forward.
End-to-end support or a specific need: we bring in the expertise your next step requires.
Make people want to choose you. Showcase websites, online stores and landing pages: we work on the design, the copy and the journeys to make it easier to get in touch or to buy.
Be there when your clients are searching. Technical structure, content and search optimisation to grow your visibility in search engines and in the answers of AI assistants.
Simplify your team’s work. Connecting tools, passing on enquiries and automating repetitive tasks, according to how you work.
Understand what your actions produce. Conversion tracking, dashboards and matching with sales data to guide your decisions.
The proof · CLOWN.ART
A creative brand. Managed as a whole.
Starting with a Christmas campaign, we extended our work to the whole marketing mix: website, Meta, Google, TikTok, email with Klaviyo, ambassadors and content. Contrast acts as marketing director on this project, in keeping with the brand’s world.
Read the case studyContrast Augment
The data you need for your next decisions.
Contrast Augment can bring together the accessible data from the store and marketing. We define the views and modules useful to your team, depending on the project.
Module 01
Performance
Available spend
Orders
Cost view
Module 02
Customer insight
Accessible history
Useful segments
Next action
Module 03
Marketing work
Catalogue
Content to prepare
Team approval
The method
A team around your store.
You bring your products, your constraints and your customer knowledge. We bring together the skills needed and set priorities with your e-commerce lead.
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Step 01
Understand
Offer, journey, channels and accessible data.
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Step 02
Improve
Store, creative and priority marketing actions.
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Step 03
Measure
Orders, available costs and lessons for what comes next.
Terms
Discover Contrast Impulsion
A focused engagement or Impulsion, depending on your needs. With Impulsion, the 90-day Activation starts after the Foundations, when the campaigns launch. Services, media budget and tools are specified in the proposal.
Frequently asked questions
01 Do you work on Shopify?
Yes, we can build or improve a Shopify store. The technical choice still depends on the catalogue, management tools and expected journey. The engagement is framed around your e-commerce business.
02 Can you take over an existing store?
Yes. We review the pages, purchase journey, channels and accessible data. The priority may be a targeted improvement rather than a full rebuild.
03 Which channels can you handle?
Campaigns, SEO, email and content, depending on the strategy and the proposal. Not every channel is activated by default: we choose those that fit your offer and resources.
04 Is email part of the engagement?
It can be: post-purchase, abandoned cart or retention messages, depending on consent, tools and agreed scenarios. Klaviyo is used in the CLOWN.ART case, for example.
05 How do you measure results?
We bring together the accessible data from the store and the marketing channels. Tracking limits and attribution gaps stay visible; revenue alone does not describe profitability.
What is the next milestone for your store?
Tell us about your products, your store and your priorities. We will identify the parts of the journey to work on first.
Let’s talk about your store