Clown.art is the drawing supplies brand created by BaggyDessine: products designed by an artist for young creatives, alongside an online school (Clown.School) and a community of 5+ million followers. The awareness was there. But a massive audience does not make revenue: the challenge was not to become known, it was to build the missing commercial engine to convert that audience into sales.
Another challenge: a brand that young creatives want, but whose purchase is often decided by their parents. It had to speak to both: keep the desire alive in the community, reassure the parents, without ever betraying the spirit of the brand.
It all began with a one-off assignment: the Christmas campaign. It worked so well that the collaboration expanded, channel after channel, until it covered all of the brand's marketing. The need was not "an agency that runs ads", but a marketing leadership able to orchestrate everything without the founder having to build an in-house team.
Connect a brand with a large audience to its online sales, in a structured way. Grow revenue continuously, not in campaign-driven bursts. Give the founder complete marketing leadership without hiring in-house.
Orchestrate consistent multichannel acquisition (Meta, TikTok, Google). Activate the retention and community levers (email, ambassadors, content). Keep the brand consistent across every touchpoint.
Four pillars of complete marketing leadership: management decisions, multichannel acquisition, retention and community, and the website.
The heart of the engagement: we act as Clown.art's marketing department. Decisions, channel management, budget allocation, brand consistency: the function of a CMO without the cost or delay of an in-house hire. That is what sets this collaboration apart from a standard agency service.
Management of paid campaigns on Meta, TikTok and Google: creation, targeting, optimisation on performance. To reach both the community and the parents who decide on the purchase, we continuously test different creatives and angles on each channel, to identify what speaks to each audience without diluting the brand.
Emailing and marketing automation on Klaviyo, and an ambassador programme that keeps the desire alive at the heart of the community and turns it into a growth driver. Supporting content production: the levers that turn a massive audience into loyal customers.
Creation and management of the website, designed to convert traffic into sales and tell the brand's story.
What changed between a one-off assignment and complete marketing leadership.
A one-off assignment (Christmas campaign)
Complete, ongoing marketing leadership
Isolated campaigns
Orchestrated multichannel acquisition (Meta, TikTok, Google)
No centralised marketing management
A CMO role that directs everything
Growth in bursts
Growth managed over time
Need to build an in-house team
An external team that keeps the engine running
A brand with a large audience whose online sales are managed end to end.
Orchestrated consistently
Meta, TikTok, Google, email and ambassadors managed together, in the service of a single brand.
Held by Contrast
Channel management, budget decisions and brand consistency handled day to day, with no in-house team to build.
Services involved
A no-obligation conversation to see how complete marketing management would grow your revenue.
