Canton of Fribourg
For SMEs that want clients, not impressions.
We work with SMEs across French-speaking Switzerland, in the canton of Fribourg and beyond. Close enough to come and see you, well enough equipped to link every marketing action to what it brings in.
The local market
A bilingual, growing canton, ranging from the urban fabric of Fribourg and Bulle to largely agricultural and industrial districts. Some clients search in German, others in French, and many companies serve both without their website saying so.
Here is what that changes in practice, sector by sector.
Strong regional brands and producers who sell both to retailers and directly. Marketing serves to build preference before the shelf, and to measure what direct sales really bring in.
Family businesses, often subcontractors, whose prospecting remains relationship-based. Being credible before the first meeting and documenting what triggers a request for a quote counts more than volume.
The canton’s growth fuels new developments, from Fribourg to Bulle and across the Broye. Long cycles, high amounts, sometimes bilingual buyers: each enquiry must be linked to the sale, not just counted.
Fribourg, Murten/Morat, the Sense district: the same company can have two sets of clients who do not search with the same words. A website and campaigns that do not decide on the language lose both.
Between the two towns and the districts, local search and the Google Business Profile do most of the work. Being visible when someone searches nearby, then making it immediate to get in touch.
Our services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A case in a bilingual market
This case took place in the Bernese Seeland, on the canton’s border. We present it for its mechanism: a new development sold in a bilingual market, as Fribourg, Murten/Morat and the Sense district are.
Twelve condominium apartments (PPE, Swiss condominium ownership) to sell in the Seeland, on the language border. No dedicated online presence, and a traditional sales approach, brochure and portals, that does not create demand for a project of this standard.
A dedicated website in French and German, with the details of each unit and its availability in real time, and campaigns in both languages that bring buyers to the documentation request.
More than fifty brochure requests and five units reserved in the first month, with demand generated on both the French-speaking and the German-speaking side.
The website and its unit tracking belong to the developer. The campaigns adjust to the pace of reservations; the infrastructure stays in place until the last sale.
Our method
Four stages, none of which starts before the previous one is clear.
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Strategy, acquisition and management
LinkedIn profile
Technology, data and automation
Art direction and creative
Get in touch
Area covered
The whole canton of Fribourg: Fribourg, Bulle and the Gruyère, the Broye, the Lake district, the Sarine, the Glâne, the Veveyse and the Sense. We also work across the rest of French-speaking Switzerland.
Frequently asked questions
Yes. We work with companies across French-speaking Switzerland, the canton of Fribourg included.
Meeting on site, in Fribourg, in Bulle or in the Broye, requires no particular arrangements.
Yes, for important review meetings. The initial 30-minute diagnostic takes place at our offices or by video call. We then alternate with video calls to keep a useful pace.
Our working language is French. For a campaign or a website in German, we have already delivered a bilingual French-German website and campaigns in both languages for a development in the Seeland.
German-language work is proofread before publication. If your market is mainly German-speaking, we tell you at the diagnostic.
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in the canton of Fribourg and French-speaking Switzerland. Reply within 24 business hours.
