Attract your future clients. Ad creation, targeting and budget management to generate enquiries and grow your acquisition.
Move your reservations forward.
For developers and sales managers, we connect the presentation of the development, acquisition and sales follow-up. The goal: attract suitable buyers and move enquiries towards viewings and reservations.
Arboréa · Zuttion Engineering · Gampelen
Case study · Arboréa / Zuttion
One development. Two languages. A dedicated journey.
They trust us
What holds you back
Every unit has its strengths. Buyers still need to understand them.
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01
A development that is hard to read
Plans, specifications and availability are scattered. Buyers struggle to compare and picture themselves.
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02
Enquiries to qualify
A brochure download does not always tell you the budget, the timing or the unit sought.
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03
Conversations that go nowhere
Between the first enquiry, the viewing and the reservation, follow-up must stay clear for the whole team.
The journey
Connecting units to the right conversations.
Positioning, dedicated website, plans and French/German journeys depending on the project. We prepare the campaigns and follow-up with your sales team, around the units to be sold.
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01
Enquiry
Campaigns and a website presenting the development, the units and the useful information.
The contact expresses interest in a unit.
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02
Viewing
A qualified need, passed to the sales team to organise the next step of the conversation.
The salesperson clarifies the project and prepares the viewing.
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03
Reservation
Progress recorded with your team to understand what moves forward and what is blocked.
The reservation is tracked separately from the sale.
Our services · New-build real estate
Five areas of expertise. The means to move forward.
End-to-end support or a specific need: we bring in the expertise your next step requires.
Make people want to choose you. Showcase websites, online stores and landing pages: we work on the design, the copy and the journeys to make it easier to get in touch or to buy.
Be there when your clients are searching. Technical structure, content and search optimisation to grow your visibility in search engines and in the answers of AI assistants.
Simplify your team’s work. Connecting tools, passing on enquiries and automating repetitive tasks, according to how you work.
Understand what your actions produce. Conversion tracking, dashboards and matching with sales data to guide your decisions.
The proof · Arboréa / Zuttion
One development. Two languages. A dedicated journey.
For the Arboréa PPE apartments in Gampelen (PPE: Swiss condominium ownership), Contrast designed a dedicated website in French and German and acquisition campaigns. The presentation of the development supports the enquiry journey, with Procité SA handling sales.
Read the case study See also Masini Groupe Website, Meta campaigns and CRM to support a team bringing its sales in-house.Contrast Augment
A shared view of the sales campaign.
Contrast Augment can bring together information on units and contacts. The Hub is defined with the people who answer buyers and follow the development.
Module 01
Availability
Unit concerned
Status communicated
Last update
Module 02
Interest by unit
Contact
Unit sought
Project criteria
Module 03
Progress
Enquiry received
Viewing arranged
Reservation tracked
The method
Working with your sales team.
Your broker keeps the relationship with buyers. We prepare and run the marketing setup; your field feedback guides the adjustments.
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Step 01
Assess the development
Positioning, units, sales status and pre-sale target.
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Step 02
Prepare the launch
Website, content, languages, campaigns and enquiry handover.
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Step 03
Track progress
Quality of contacts, viewings and reservations recorded by your team.
Terms
Discover Contrast Impulsion
The preparation and support schedule is set for your development. The proposal separates fees, media budget, tools and Augment features. No reservation timeframe is guaranteed.
Frequently asked questions
01 Which developments do you work with?
Primarily new-build developments of 8 to 40 units in French-speaking Switzerland, in preparation or already on sale. We review the situation, availability and your goals before proposing a setup.
02 We already have a broker. How do we work together?
We handle marketing and the organisation of the planned journey. Your broker answers buyers, organises viewings and keeps you informed of progress. Roles and handovers are defined together.
03 Should we replace property portals?
Portals can remain a sales channel. We assess the value of a dedicated website, SEO and complementary campaigns depending on the development and the data available.
04 Are French and German always included?
Languages are chosen according to the buyer pool and specified in the proposal, with the translation scope for pages, documents and campaigns.
05 Do you guarantee a pre-sale threshold?
No. We work to improve the presentation, the quality of enquiries and their follow-up. Reservations also depend on the development, its price, the market and the sales work. An enquiry, a reservation and a sale are three distinct steps.
06 What happens after we get in touch?
We review your development and the information available to identify the priorities. The scope of any tailored assessment and its deliverable are explained before we gather the additional information needed.
A development to launch or relaunch?
Let’s talk about your units, your schedule and current progress. This first conversation helps pin down what your sales campaign needs.
Present my development