A development that is hard to read
Plans, specifications and availability are scattered. Buyers struggle to compare and picture themselves.
Real estate developments
Move your reservations forward.
For developers and sales managers, we connect the presentation of the development, acquisition and sales follow-up. The goal: attract suitable buyers and move enquiries towards viewings and reservations.
They trust us with their growth
Your business
Every unit has its strengths. Buyers still need to understand them.
Enquiries to qualify
A brochure download does not always tell you the budget, the timing or the unit sought.
Conversations that go nowhere
Between the first enquiry, the viewing and the reservation, follow-up must stay clear for the whole team.
What we do
Connecting units to the right conversations.
Positioning, dedicated website, plans and French/German journeys depending on the project. We prepare the campaigns and follow-up with your sales team, around the units to be sold.
Enquiry
Campaigns and a website presenting the development, the units and the useful information.
Viewing
A qualified need, passed to the sales team to organise the next step of the conversation.
Reservation
Progress recorded with your team to understand what moves forward and what is blocked.
Services for your sector
Services to support your sales campaign.
We bring together the skills your project needs. The choice of services and their scope are defined with you.
Let’s talk about your projectService illustration
Google & Meta campaigns
Messages and visuals to introduce your development to the buyers you are looking for.
Service illustration
Websites & landing pages
A dedicated website to present the development, the units and the useful information before getting in touch.
Service illustration
SEO & GEO
Pages structured around the development, its location and your buyers’ searches.
Service illustration
AI systems & automation
Tailored automations to pass on enquiries, prepare follow-ups and make follow-up with your sales team easier.
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Tracking & data
Track the source of contacts, viewings and reservations recorded with your sales team.
A marketing team
for your real estate developments.
Present my developmentIn practice
Your sector.
Our work.
The project01
One development. Two languages. A dedicated journey.
For the Arboréa PPE apartments in Gampelen (PPE: Swiss condominium ownership), Contrast designed a dedicated website in French and German and acquisition campaigns. The presentation of the development supports the enquiry journey, with Procité SA handling sales.
Explore the project
The project02
In-house acquisition. Better-tracked enquiries.
By bringing its sales in-house, Masini Groupe needed an acquisition setup. Contrast connected a conversion website, Meta campaigns and a bespoke CRM to qualify enquiries and support their sales follow-up.
Explore the project
The project03
A property website connected to the agency’s daily work.
For this Neuchâtel estate agency, Contrast redesigned the website and connected it to its CRM. Properties are published, edited and withdrawn from a single interface, to simplify the team’s work.
Explore the projectContrast Augment
A shared view of the sales campaign.
Contrast Augment can bring together information on units and contacts. The Hub is defined with the people who answer buyers and follow the development.
Availability
Check unit statuses from the agreed source and identify the updates needed.
Interest by unit
Link a contact to their preferences to prepare a suitable answer and find the context again.
Progress
Distinguish enquiries, viewings and reservations with the sales team. A reservation is not a sale.
Inclusion, modules, connections and access depending on your proposal.
Discover Contrast AugmentWorking together
Working with your sales team.
Your broker keeps the relationship with buyers. We prepare and run the marketing setup; your field feedback guides the adjustments.
- 01
Assess the development
Positioning, units, sales status and pre-sale target.
- 02
Prepare the launch
Website, content, languages, campaigns and enquiry handover.
- 03
Track progress
Quality of contacts, viewings and reservations recorded by your team.
The preparation and support schedule is set for your development. The proposal separates fees, media budget, tools and Augment features. No reservation timeframe is guaranteed.
Understand ImpulsionFrequently asked questions
Before
we start.
Which developments do you work with?
Primarily new-build developments of 8 to 40 units in French-speaking Switzerland, in preparation or already on sale. We review the situation, availability and your goals before proposing a setup.
We already have a broker. How do we work together?
We handle marketing and the organisation of the planned journey. Your broker answers buyers, organises viewings and keeps you informed of progress. Roles and handovers are defined together.
Should we replace property portals?
Portals can remain a sales channel. We assess the value of a dedicated website, SEO and complementary campaigns depending on the development and the data available.
Are French and German always included?
Languages are chosen according to the buyer pool and specified in the proposal, with the translation scope for pages, documents and campaigns.
Do you guarantee a pre-sale threshold?
No. We work to improve the presentation, the quality of enquiries and their follow-up. Reservations also depend on the development, its price, the market and the sales work. An enquiry, a reservation and a sale are three distinct steps.
What happens after we get in touch?
We review your development and the information available to identify the priorities. The scope of any tailored assessment and its deliverable are explained before we gather the additional information needed.
Let’s talk about your project
A development to launch or relaunch?
Let’s talk about your units, your schedule and current progress. This first conversation helps pin down what your sales campaign needs.
Present my development