Privacy policy

Penaloza Lopez Vision (Contrast brand), 2000 Neuchâtel, Switzerland. For any question about your data, contact us at info@contrast-marketing.ch.

We only process the data necessary for our purposes:

• Contact data that you send us through our forms or when booking an appointment (name, email, company, message).
• Browsing and interaction data (pages viewed, clicks, scrolling), collected anonymously, and only if you consent to it (audience measurement).
• Advertising measurement data (browser identifier, pages viewed, actions such as sending an enquiry), only if you accept marketing cookies (Meta pixel).
• Referral channel: when you write to us, we attach to your enquiry the name of the site that brought you to us (search engine, AI assistant, social network…), without cookies and without the full page address.

We do not collect any sensitive category of data and do not buy any data from third parties.

• Responding to your requests and arranging a diagnostic or an appointment; basis: your request / the performance of pre-contractual measures.
• Improving our website through anonymised statistics; basis: your consent.
• Measuring the performance of our advertising campaigns and showing you relevant ads (remarketing), basis: your consent.
• Complying with our legal and accounting obligations; basis: legal obligation.

Our website uses cookies that are strictly necessary for it to work and, with your consent, audience measurement cookies: Google Analytics 4 (visit statistics, anonymised IP address) and Microsoft Clarity (browsing analysis: heatmaps, session replay), as well as, with your consent to marketing, the Meta pixel, which measures the effectiveness of our ads on Facebook and Instagram. These tools are only loaded after you have given your consent. You can manage your choice at any time from our cookie policy.

Your data is never sold. It is processed by technical service providers acting on our behalf and bound by confidentiality obligations:

• Vercel: website hosting and processing of the contact form (United States).
• Resend: sending the emails related to your enquiry (United States).
• Cal.com: online appointment booking (United States).
• Only with your consent: Google (Google Analytics), Microsoft (Clarity) and Meta (Meta pixel), with processing in the United States.

These transfers to the United States are governed by the Swiss-U.S. Data Privacy Framework where the provider is certified under it, and otherwise by standard contractual clauses recognised by the Federal Data Protection and Information Commissioner (FDPIC).

• Contact and appointment requests: three years after our last exchange, then deleted.
• Clients: for the whole duration of our collaboration, then ten years for accounting records, as required by the Swiss Code of Obligations.
• Cookie choice: six months. The duration of measurement and marketing cookies is set out in our cookie policy.

You have the right to access, rectify and delete your data and to object to its processing, as well as the right to withdraw your consent at any time. To exercise these rights, write to us at info@contrast-marketing.ch. You may also contact the Federal Data Protection and Information Commissioner (FDPIC, “PFPDT” in French).

We implement appropriate technical and organisational measures to protect your data against any unauthorised access, alteration or disclosure.

This policy may be updated to reflect changes in our practices or in regulations. The version in force is the one published on this page.