The situation
A Lausanne creative studio working with leading brands and institutions, and a website that reflected neither that level nor that positioning. The reputation was there; the website did not turn it into traffic.
Lausanne and the canton of Vaud
Marketing agency in Lausanne
For SMEs that want clients, not impressions.
We work with SMEs across French-speaking Switzerland, from Lausanne to the whole Lake Geneva region. Close enough to come and see you, well enough equipped to link every marketing action to what it brings in.
The local market
The Vaud economy sets its own rules for marketing.
The most populous canton in French-speaking Switzerland, a highly diverse fabric of SMEs and, in Lausanne as across the Lake Geneva region, dense competition in almost every trade. Search volume is real, but every query is contested by dozens of players, and acquisition costs rise quickly when the page that receives the visitor does not keep up.
Here is what that changes in practice, sector by sector.
01
Real estate and construction
The Lake Geneva region concentrates new developments, property management agencies and construction companies selling expensive properties with long cycles. The question is not generating forms, it is knowing which ones ended up signing, and at what cost per sale.
02
Business services and liberal professions
Fiduciaries, law firms, practices, engineering offices: an abundant offer that is hard to tell apart on paper. Positioning and the clarity of the landing page carry more weight than the advertising budget.
03
Healthcare and clinics
Clinics, practices and medical centres depend on demanding local search, governed by precise communication rules. You need to be found on the right search, then reassure before the appointment is booked.
04
Technology, innovation and education
Around the universities, start-ups and technology companies sell to specific buyers, often outside the canton. Generic SEO is of little use there; credibility and a precise message are of great use.
05
Hospitality, restaurants and retail
From Lausanne to the Riviera, clients are local, passing through and international all at once. The Google Business Profile, reviews and instant booking make the difference, often more than the website.
Our services
Our five marketing services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A Lausanne case in detail
Nuée, in Lausanne: a website that lives up to the brand, and traffic that follows.
B2B creative agency · Lausanne6 months of hindsight
The setup
A website designed specifically for the brand, demanding and animated, on technical foundations built for performance: structure, speed, SEO basics.
The result
A 65% increase in traffic in the six months after launch, without paid campaigns: the website finally captures what the brand generates.
What remains
The website belongs to the client, with its structure and SEO foundations. What was built keeps working without us.
Our method
Our four-step method
Four stages, none of which starts before the previous one is clear.
Diagnostic
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
Build
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Measurement
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
Optimisation
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team
Three people in French-speaking Switzerland. You talk to the ones who do the work.
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Diego Penaloza Lopez
Strategy, acquisition and management
LinkedIn profile
Adrien Buchs
Technology, data and automation
Nadia Strica
Art direction and creative
Get in touch
Area covered
Lausanne and the whole canton of Vaud: the Lake Geneva shore, the Riviera, northern Vaud, the Gros-de-Vaud and the Broye. We also work across the rest of French-speaking Switzerland.
Frequently asked questions
What people ask us before working together.
Do you work with companies in Lausanne and the canton of Vaud?
Yes. We work with companies across French-speaking Switzerland, and some of our clients are based in the canton of Vaud, including Nuée in Lausanne.
Key meetings take place at your premises, regular follow-up by video call.
Do you travel to Lausanne?
Yes, for important review meetings. The initial 30-minute diagnostic takes place at our offices or by video call.
After that, we alternate. Key meetings take place in person, regular follow-up by video call. That keeps a useful pace without spending half the time on the road.
What budget should we plan for?
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
How does the collaboration work day to day?
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
Where do we start?
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Book a marketing diagnostic. 30 minutes to find out where you really stand.
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in Lausanne, the canton of Vaud and French-speaking Switzerland. Reply within 24 business hours.