Biel/Bienne, Seeland and Bernese Jura
For SMEs that want clients, not impressions.
We work with SMEs across French-speaking Switzerland, in the Seeland and the Bernese Jura and beyond. Close enough to come and see you, well enough equipped to link every marketing action to what it brings in.
The local market
A bilingual city, a stronghold of the watchmaking industry, surrounded by an agricultural and residential Seeland and an industrial Bernese Jura. Clients search in French and in German, sometimes in both, and a company that does not choose the language of its campaign pays twice.
Here is what that changes in practice, sector by sector.
Brand headquarters, subcontractors and workshops: specialised buyers, often outside the region. Generic SEO is of little use; technical precision and a credible website are of great use.
Between the Three Lakes region and Bern, new developments target buyers in both languages. A long cycle, high amounts, and the need to know which campaign produced which reservation.
Biel/Bienne lives in both languages, the Seeland mostly in German, the Bernese Jura in French. The same offer often requires two pages, two campaigns and measurement that tells them apart.
Regional companies whose reputation travels fast, in a limited catchment area. The Google Business Profile, reviews and an immediate way to get in touch carry more weight than the website.
The Seeland also sells directly: farm produce, local shops, markets. Local visibility and simple ordering make the difference.
Our services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A Seeland case in detail
Twelve condominium apartments (PPE, Swiss condominium ownership) to sell in the Seeland, on the language border. No dedicated online presence, and a traditional sales approach, brochure and portals, that does not create demand for a project of this standard.
A dedicated website in French and German, with the details of each unit and its availability in real time, and campaigns in both languages that bring buyers to the documentation request.
More than fifty brochure requests and five units reserved in the first month, with demand generated on both the French-speaking and the German-speaking side.
The website and its unit tracking belong to the developer. The campaigns adjust to the pace of reservations; the infrastructure stays in place until the last sale.
Our method
Four stages, none of which starts before the previous one is clear.
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Strategy, acquisition and management
LinkedIn profile
Technology, data and automation
Art direction and creative
Get in touch
Area covered
Biel/Bienne, the Seeland, the Bernese Jura (Moutier, Saint-Imier, Tramelan, La Neuveville) and the rest of the French-speaking part of the canton of Bern. We also work across French-speaking Switzerland.
Frequently asked questions
Yes. Some of our clients are based in the region, including a real estate development in Gampelen, in the Seeland.
Meeting on site requires no particular arrangements.
Our working language is French. For a campaign or a website in German, we have already delivered a bilingual French-German website and campaigns in both languages for a development in the Seeland.
German-language work is proofread before publication. If your market is mainly German-speaking, we tell you at the diagnostic.
Yes, for important review meetings. The initial 30-minute diagnostic takes place at our offices or by video call. We then alternate with video calls.
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in Biel/Bienne, the Seeland, the Bernese Jura and French-speaking Switzerland. Reply within 24 business hours.
