Business challenges
Generate qualified enquiries from launch. Cover both language markets of the region (FR and DE) without compromise. Turn interest into firm reservations on high-value units.
- Real estate · new development (PPE)
How do you sell the first units of a development in the very first month?
Arboréa: 12 new flats sold as PPE (Swiss condominium ownership) in Gampelen, in the heart of the bilingual Seeland market. A dedicated FR/DE website and an acquisition campaign: more than 50 brochure requests and five units reserved in the first month of sales.
- +50
- brochure requests
- 5
- units reserved
- 1st month
- from launch
About Zuttion Engineering
Arboréa is a new development by Zuttion Engineering: two small buildings, 12 PPE flats (Swiss condominium ownership) of 3.5 to 5.5 rooms in Gampelen, in the heart of the Three Lakes region, from CHF 782,000. A quality project two minutes from the SBB railway station, with delivery in 2027.
The challenge: sell these units in the Seeland, a region on the language border, reaching French-speaking and German-speaking buyers with the same care. At the start, the project had no dedicated online presence, and traditional sales methods (brochure, portals) are no longer enough to create qualified demand for a high-end project. It needed an acquisition setup worthy of the property.
The challenges
Technical & creative challenges
A dedicated, bilingual website worthy of a high-end development. Real-time tracking of unit availability. Multichannel acquisition to bring qualified traffic from both communities.
The setup
The setup
Two links to launch the sales: a bilingual showcase worthy of the project, and acquisition that generates demand in both markets.
-
01
Bilingual website: a showcase worthy of the project
A website dedicated to Arboréa, in French and German, designed to sell: presentation of the project, gallery, details of the 12 units with price and real-time status (available / reserved), a documentation request journey. A polished showcase for a high-end project, accessible to both communities in the region.
-
02
Multichannel acquisition: generating demand in two markets
Acquisition campaigns deployed across several channels and in both languages, targeting potential buyers in the region. The objective: a flow of qualified enquiries to the documentation form, not vanity traffic.
Before / After
What changed between traditional sales methods and the dedicated acquisition setup.
Starting point: A development to launch, no dedicated online presence
With Contrast: A dedicated, polished website worthy of the project
Starting point: A bilingual market that is hard to cover
With Contrast: A complete setup in French and German
Starting point: Traditional sales methods (brochure, portals)
With Contrast: Multichannel acquisition that generates demand
Starting point: No incoming enquiries
With Contrast: +50 brochure requests from the 1st month
Starting point: Units to be sold
With Contrast: 5 units reserved from the 1st month
In pictures
Zuttion Engineering
Results
A start to sales that a traditional approach would not have made possible.
5
Units reserved
Five flats reserved in the first month of sales, on high-value units.
+50
Brochure requests
More than fifty brochure requests from potential buyers, generated in the first month of campaigns.
FR + DE
Both markets covered
Demand generated on both the French-speaking and German-speaking sides, in the bilingual Seeland market.
Figures after 1 month of campaigns · sales in progress
Services involved
What we put in place on this project.
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