Case studies/Zuttion Engineering
Arboréa is a new development by Zuttion Engineering: two small buildings, 12 PPE flats (Swiss condominium ownership) of 3.5 to 5.5 rooms in Gampelen, in the heart of the Three Lakes region, from CHF 782,000. A quality project two minutes from the SBB railway station, with delivery in 2027.
The challenge: sell these units in the Seeland, a region on the language border, reaching French-speaking and German-speaking buyers with the same care. At the start, the project had no dedicated online presence, and traditional sales methods (brochure, portals) are no longer enough to create qualified demand for a high-end project. It needed an acquisition setup worthy of the property.
Generate qualified enquiries from launch. Cover both language markets of the region (FR and DE) without compromise. Turn interest into firm reservations on high-value units.
A dedicated, bilingual website worthy of a high-end development. Real-time tracking of unit availability. Multichannel acquisition to bring qualified traffic from both communities.
Two links to launch the sales: a bilingual showcase worthy of the project, and acquisition that generates demand in both markets.
A website dedicated to Arboréa, in French and German, designed to sell: presentation of the project, gallery, details of the 12 units with price and real-time status (available / reserved), a documentation request journey. A polished showcase for a high-end project, accessible to both communities in the region.
Acquisition campaigns deployed across several channels and in both languages, targeting potential buyers in the region. The objective: a flow of qualified enquiries to the documentation form, not vanity traffic.
What changed between traditional sales methods and the dedicated acquisition setup.
A development to launch, no dedicated online presence
A dedicated, polished website worthy of the project
A bilingual market that is hard to cover
A complete setup in French and German
Traditional sales methods (brochure, portals)
Multichannel acquisition that generates demand
No incoming enquiries
+50 brochure requests from the 1st month
Units to be sold
5 units reserved from the 1st month
A start to sales that a traditional approach would not have made possible.
Units reserved
Five flats reserved in the first month of sales, on high-value units.
Brochure requests
More than fifty brochure requests from potential buyers, generated in the first month of campaigns.
Both markets covered
Demand generated on both the French-speaking and German-speaking sides, in the bilingual Seeland market.
Figures after 1 month of campaigns · sales in progress
Services involved
A no-obligation conversation to turn your sales efforts into qualified demand and reservations.
