The situation
Enquiries came almost exclusively through property portals. High cost, no control over the flow and, above all, no visibility on what actually produced a sale. It was impossible to know which franc invested had done the work.
Canton of Valais
Marketing agency in Valais
For SMEs that want clients, not impressions.
We work with SMEs across French-speaking Switzerland, Valais included. We come on site when it matters, and we link every marketing action to what it brings in.
The local market
The Valais economy sets its own rules for marketing.
A bilingual canton of valleys and resorts, whose economy follows the rhythm of the seasons. Many clients come from elsewhere: German-speaking Switzerland, the Lake Geneva region, abroad. Marketing here is as much a matter of timing as of territory, and a campaign launched at the wrong moment is lost.
Here is what that changes in practice, sector by sector.
01
Tourism, hospitality and resorts
Clienteles that change with the season, book late and compare on the platforms. Direct booking, visibility at the right moment and measuring what each channel brings in are the central challenge.
02
Real estate and residences
Off-plan sales, second homes, property management agencies: long cycles, distant buyers and a specific legal framework. Each enquiry must be linked to the sale, not just counted.
03
Construction, crafts and energy
Strong regional companies, often subcontractors, whose prospecting remains relationship-based. Marketing prepares the ground and documents what triggers a request for a quote.
04
Wine, food and direct sales
Brands that sell at the cellar, online and through retailers. The challenge is to build preference before the purchase and to measure what direct sales really bring in.
05
Retail and local services
From Monthey to Sierre, a scattered local catchment area where the Google Business Profile and nearby searches carry a lot of weight. Being visible at the exact moment someone searches, then making it immediate to get in touch.
Our services
Our five marketing services
Five levers, activated only when they serve your growth.
We do not deploy all five by default. The diagnostic determines which ones matter for you. The others wait their turn, or never come.
A case from French-speaking Switzerland
Masini Groupe: from dependence on portals to managed acquisition.
Real estate development · Canton of Neuchâtel12 months
This case took place in the canton of Neuchâtel. We present it because its mechanism, dependence on portals and a long sales cycle, is that of most developers and property management agencies in Valais.
The setup
A website designed for conversion, Meta campaigns run directly, and a CRM that receives every enquiry with its source. The agents stop entering data by hand; the information flows in on its own.
The result
Ten times more qualified enquiries than with the portals alone, and every channel attributed. Each contact is linked to the campaign that produced it.
What remains
The infrastructure belongs to the client. The campaigns can stop or change hands; the website, the CRM and the attribution history stay in place.
Our method
Our four-step method
Four stages, none of which starts before the previous one is clear.
Diagnostic
We look at what exists: offer, website, channels, tools, sales process. The goal is to identify what is really holding back growth, not to list everything that is missing.
Build
We set up only the levers the diagnostic has identified: website, campaigns, SEO, automation. What is not useful now is not built now.
Measurement
Every action is linked to what it produces, through to the signed sale when the cycle allows. This is the step that makes the next two possible. Without it, you optimise blind.
Optimisation
We cut what does not pay off and strengthen what does. What we learn stays documented. The next campaign starts with what the previous one has learned.
The team
Three people in French-speaking Switzerland. You talk to the ones who do the work.
Contrast brings planning, technology and creative together in-house. You do not go through an account manager who passes messages on. You deal directly with the people who build and run your setup.
Diego Penaloza Lopez
Strategy, acquisition and management
LinkedIn profile
Adrien Buchs
Technology, data and automation
Nadia Strica
Art direction and creative
Get in touch
Area covered
The whole French-speaking Valais: Sion, Sierre, Martigny, Monthey and the Chablais, as well as the resorts. We also work across the rest of French-speaking Switzerland.
Frequently asked questions
What people ask us before working together.
Do you work with companies in Valais?
Yes. We work with companies across French-speaking Switzerland, Valais included.
What we bring is a team of three people who build and run your setup, and who come on site when it matters.
Do you travel to Valais?
Yes, for important review meetings. The initial 30-minute diagnostic takes place at our offices or by video call.
Regular follow-up takes place by video call, with permanent access to the figures.
Can you support a seasonal business?
Yes. Campaigns are planned around your business calendar, with budgets that rise before the season and come down afterwards.
Measurement shows what each period brought in, and the next season starts with what the previous one has learned.
What budget should we plan for?
The budget depends on your goals and on the levers actually activated. We do not deploy all five services by default.
Our proposal always separates three things: Contrast’s fees, the advertising investment and any tool costs. You know where every franc goes before you start.
How does the collaboration work day to day?
You work with the three people who make up the team, each in their own field: planning and management, technology and data, creative. There is no intermediary between you and them.
Follow-up relies on regular meetings and access to the figures. You see what has been done, what it produced and what has been decided for the next steps.
Where do we start?
With a diagnostic. We examine your situation, your channels and your tools, then tell you what is worth activating, and what is not.
If we are not the right partner for your situation, we tell you at that point rather than three months later.
Next step
Book a marketing diagnostic. 30 minutes to find out where you really stand.
Together we look at your offer, your channels and your figures, then tell you what is worth activating first. No commitment, and without selling you what you do not need.
Companies in Valais and French-speaking Switzerland. Reply within 24 business hours.