Positioning & brand identity
Positioning and brand guidelines true to Burkinature's DNA: authenticity, traceability, fair-trade commitment. The basis of a brand that inspires trust in an international buyer.
About Burkinature
Burkinature is a family business that develops and exports organic and fair-trade agricultural produce from Burkina Faso to Europe: dried mangoes, hibiscus, sesame. Real know-how, a real mission (local value, fair trade, organic certifications) and a demanding target audience: international buyers and distributors.
The challenge: on export markets, credibility is decided online before the first contact. A European distributor assessing an African supplier wants to see a structured, professional brand, in their own language. Burkinature had the products and the certifications, but not a showcase worthy of them to generate qualified enquiries from partners.
On export markets, everything comes down to credibility, even before the first conversation. Contrast gave us a brand and a website worthy of our know-how, in our buyers' language. Since the redesign, we have been receiving significantly more enquiries from serious partners.
Grégoire Bovey
Head of Marketing, Burkinature
The challenges
Business challenges
Generate qualified enquiries from European buyers and distributors. Establish the brand's credibility on demanding export markets. Reach an international audience in its own language.
Technical & creative challenges
A brand identity aligned with the organic & fair-trade positioning. A multilingual website (FR/EN) designed for export and trust, with clear contact journeys to capture enquiries.
The setup
Two links to build export credibility: a brand that is credible internationally and a multilingual website to match.
Multilingual website: the showcase of export credibility
A multilingual website (FR/EN) designed for the export audience: supply chains, certifications, mission and impact, with clear contact journeys. Multilingual was not a detail: it was the condition for speaking to the target markets.
Before / After
What changed between an online showcase that fell short of the know-how and a brand that is credible for export.
The starting pointWith Contrast
An online showcase that fell short of the know-how
A multilingual website, credible on export markets
International audience poorly addressed
A FR/EN setup designed for export
Few incoming enquiries
+45% enquiries
In pictures
Results
A showcase worthy of know-how intended for export.
+45%
More enquiries than the old website
A marked increase in incoming enquiries from partners since the redesign.
FR / EN
Two markets addressed without compromise
A multilingual website designed for export: the international audience is reached in its own language, a condition of credibility.
Redesign
Identity & website rethought for export
A brand and a showcase realigned with the know-how, with clear contact journeys for buyers and distributors.
Services involved
What we put in place on this project.
A market to win, in several languages?
A no-obligation conversation to build a credible brand and a website worthy of your markets.