Business challenges
Generate qualified enquiries from European buyers and distributors. Establish the brand's credibility on demanding export markets. Reach an international audience in its own language.
- B2B · agricultural exports (organic & fair trade)
How do you turn an exporter into a credible brand on European markets?
Burkinature exports organic and fair-trade agricultural produce from Burkina Faso to Europe. Positioning, identity and a multilingual website: a redesign that raised enquiries by more than 45%.
- +45%
- more enquiries than the old website
- FR / EN
- two markets addressed without compromise
- Redesign
- identity & website rethought for export
About Burkinature
Burkinature is a family business that develops and exports organic and fair-trade agricultural produce from Burkina Faso to Europe: dried mangoes, hibiscus, sesame. Real know-how, a real mission (local value, fair trade, organic certifications) and a demanding target audience: international buyers and distributors.
The challenge: on export markets, credibility is decided online before the first contact. A European distributor assessing an African supplier wants to see a structured, professional brand, in their own language. Burkinature had the products and the certifications, but not a showcase worthy of them to generate qualified enquiries from partners.
On export markets, everything comes down to credibility, even before the first conversation. Contrast gave us a brand and a website worthy of our know-how, in our buyers' language. Since the redesign, we have been receiving significantly more enquiries from serious partners.
The challenges
Technical & creative challenges
A brand identity aligned with the organic & fair-trade positioning. A multilingual website (FR/EN) designed for export and trust, with clear contact journeys to capture enquiries.
The setup
The setup
Two links to build export credibility: a brand that is credible internationally and a multilingual website to match.
-
01
Positioning & brand identity
Positioning and brand guidelines true to Burkinature's DNA: authenticity, traceability, fair-trade commitment. The basis of a brand that inspires trust in an international buyer.
-
02
Multilingual website: the showcase of export credibility
A multilingual website (FR/EN) designed for the export audience: supply chains, certifications, mission and impact, with clear contact journeys. Multilingual was not a detail: it was the condition for speaking to the target markets.
Before / After
What changed between an online showcase that fell short of the know-how and a brand that is credible for export.
Starting point: An online showcase that fell short of the know-how
With Contrast: A multilingual website, credible on export markets
Starting point: International audience poorly addressed
With Contrast: A FR/EN setup designed for export
Starting point: Few incoming enquiries
With Contrast: +45% enquiries
In pictures
Burkinature
Results
A showcase worthy of know-how intended for export.
+45%
More enquiries than the old website
A marked increase in incoming enquiries from partners since the redesign.
FR / EN
Two markets addressed without compromise
A multilingual website designed for export: the international audience is reached in its own language, a condition of credibility.
Redesign
Identity & website rethought for export
A brand and a showcase realigned with the know-how, with clear contact journeys for buyers and distributors.
Services involved
What we put in place on this project.
Other case studies
Other setups, other results.
Real estate · Infrastructure
2026 redesign100% self-sufficient day to day
100%
Agency self-sufficiency
Michel Wolf SA
Read the case study · Michel Wolf SA
App · Acquisition
launch campaignMore than 5,000 downloads in one month
+5,000
Downloads in 1 month
ClothesUp
Read the case study · ClothesUp
A market to win, in several languages?
A no-obligation conversation to build a credible brand and a website worthy of your markets.
Let’s talk about your project