Redesign & web design
Creation of a new website, with a design and structure worthy of a leading real estate agency: understated, clear, professional. A modern, high-performance technical foundation (Next.js).
Case studies/Michel Wolf SA
How do you modernise a property website and connect it to the agency's business software to save time?
About Michel Wolf SA
Michel Wolf SA is a family-run real estate agency in Neuchâtel, active for more than 50 years across seven areas (property management, brokerage, valuation, PPE administration, i.e. Swiss condominium ownership…). An established firm with three federal certifications, but a website that no longer reflected either the quality of the firm or today's habits.
The friction point was not commercial, it was operational: managing properties online required separate, time-consuming steps, disconnected from the business software. The firm needed a website worthy of its standing and, above all, a website that saved them time rather than costing it.
The challenges
Business challenges
A modern website worthy of a firm established 50 years ago. Make the agency self-sufficient in managing its properties online. Eliminate double data entry between the business software and the website.
Technical challenges
A fast website on a modern foundation, designed to be readable by traditional search engines and by generative engines alike (SEO/GEO). A direct integration between the CRM and the website.
A website connected to the business software
Two links: a website worthy of the firm and a CRM integration that eliminates double data entry.
CRM → website integration: self-sufficiency day to day
Before, publishing a property meant entering it in the business software and then a second time on the website. Now a single entry is enough: when a staff member adds, edits or withdraws a property in the CRM, the website updates automatically. A single interface, no more double data entry, time saved every day.
Before / After
What changed between a website that fell short of the firm and a website that saves time.
The starting pointWith Contrast
A website that fell short of the firm's quality
A modern, understated, professional website
Manual, scattered property management
Properties synchronised automatically from the CRM
Time-consuming double data entry
A single interface, automatic updates
Dependence on others for updates
An agency 100% self-sufficient day to day
In pictures
Results
A website worthy of the firm and property management that is finally self-sufficient.
Website ↔ CRM
Connected end to end
Automatic publishing, editing and withdrawal of properties, with no technical handling and no double data entry.
100%
Self-sufficient day to day
The agency manages all its properties online from a single interface, without relying on a developer.
SEO + GEO
Ready for tomorrow's visibility
A website readable by traditional search engines and by generative (AI) engines alike: a foundation ready to grow in visibility over time.
Services involved
What we put in place on this project.
Michel Wolf SA and Contrast work in the same canton: a Neuchâtel marketing agency for a Neuchâtel property management firm, with direct conversations rather than remote ones.
A website that saves you time?
A no-obligation conversation to see how a website connected to your business tools would save your teams time.