• Real estate · property management & brokerage

How do you modernise a property website and connect it to the agency's business software to save time?

For Michel Wolf SA, a family-run real estate agency in Neuchâtel for more than 50 years, a complete redesign: a modern website, directly connected to their CRM. Properties are published, edited and withdrawn automatically from a single interface.

Visit the website
Website ↔ CRM
property publishing automated
100% self-sufficient
the agency manages everything itself from a single place
Redesign
design + high-performance technical foundation

About Michel Wolf SA

Michel Wolf SA is a family-run real estate agency in Neuchâtel, active for more than 50 years across seven areas (property management, brokerage, valuation, PPE administration, i.e. Swiss condominium ownership…). An established firm with three federal certifications, but a website that no longer reflected either the quality of the firm or today's habits.

The friction point was not commercial, it was operational: managing properties online required separate, time-consuming steps, disconnected from the business software. The firm needed a website worthy of its standing and, above all, a website that saved them time rather than costing it.

The challenges

01

Business challenges

A modern website worthy of a firm established 50 years ago. Make the agency self-sufficient in managing its properties online. Eliminate double data entry between the business software and the website.

02

Technical challenges

A fast website on a modern foundation, designed to be readable by traditional search engines and by generative engines alike (SEO/GEO). A direct integration between the CRM and the website.

The setup

A website connected to the business software

Two links: a website worthy of the firm and a CRM integration that eliminates double data entry.

  1. 01

    Redesign & web design

    Creation of a new website, with a design and structure worthy of a leading real estate agency: understated, clear, professional. A modern, high-performance technical foundation (Next.js).

    Michel Wolf SA · Redesign & web design
  2. 02

    CRM → website integration: self-sufficiency day to day

    Before, publishing a property meant entering it in the business software and then a second time on the website. Now a single entry is enough: when a staff member adds, edits or withdraws a property in the CRM, the website updates automatically. A single interface, no more double data entry, time saved every day.

Before / After

What changed between a website that fell short of the firm and a website that saves time.

Starting point: A website that fell short of the firm's quality

With Contrast: A modern, understated, professional website

Starting point: Manual, scattered property management

With Contrast: Properties synchronised automatically from the CRM

Starting point: Time-consuming double data entry

With Contrast: A single interface, automatic updates

Starting point: Dependence on others for updates

With Contrast: An agency 100% self-sufficient day to day

In pictures

Michel Wolf SA · creative work 1
Michel Wolf SA · creative work 2
Michel Wolf SA · creative work 3
Michel Wolf SA · creative work 4

Michel Wolf SA

Results

A website worthy of the firm and property management that is finally self-sufficient.

Website ↔ CRM

Connected end to end

Automatic publishing, editing and withdrawal of properties, with no technical handling and no double data entry.

100%

Self-sufficient day to day

The agency manages all its properties online from a single interface, without relying on a developer.

SEO + GEO

Ready for tomorrow's visibility

A website readable by traditional search engines and by generative (AI) engines alike: a foundation ready to grow in visibility over time.

Services involved

What we put in place on this project.

Michel Wolf SA and Contrast work in the same canton: a Neuchâtel marketing agency for a Neuchâtel property management firm, with direct conversations rather than remote ones.

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A website that saves you time?

A no-obligation conversation to see how a website connected to your business tools would save your teams time.

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