Bissap Drink is a natural drink made from organic hibiscus, inspired by a traditional West African recipe, made in Switzerland with a solidarity dimension (5 centimes per can donated to projects in Burkina Faso). A fine idea, a real story.
But an idea is not a brand. At the start, there was nothing: no positioning, no visual identity, no website, no awareness. And the drinks market is one of the toughest: saturated, dominated by giants, where a new brand has to exist online and above all on the shelf. Everything had to be built, from the brand promise to the first point of sale.
We had a recipe and a conviction: to make bissap known in Switzerland. But we were starting from a blank page, with no brand and no image. Contrast laid it all down: positioning, identity, website, campaigns. In one year, we went from an idea to a brand found in more than 50 points of sale. They didn't just build a website, they built the brand with us.
Elias Atenzia
Founder, Bissap Drink
Create a desirable brand, not just a product, in a saturated market. Generate demand, online as well as in stores. Establish the brand in points of sale, the real proof of existence in food & beverage.
A positioning and identity true to the story (authentic, natural, solidarity-driven). An e-commerce website that converts and tells the brand's story. Profitable multichannel acquisition (Meta + Google) to build initial awareness.
Three links to bring the brand to life and take it to market: positioning and identity, the online shop that tells a story as much as it sells, and the acquisition that builds awareness.
Everything starts with the brand. Positioning: authentic, natural, solidarity-driven hibiscus, a tradition revisited for today; then brand guidelines and a visual identity aligned with that intention. The foundation for everything else.
Web design, wireframes and development of an online shop that tells a story as much as it sells: the shop, the brand's story, the solidarity dimension, the points of sale. Designed to convert traffic into orders.
Social and search campaigns to make the brand known and capture demand. Managed on return on ad spend: a ROAS of 4 on online acquisition. In parallel, SEO work that puts Bissap in 1st position for “bissap”, a high-traffic generic term that brings in a continuous flow of discovery demand.
The engagement has become ongoing support: Contrast manages acquisition and keeps the brand alive over time.
What changed between the original recipe and the brand established on shelves.
A recipe, an idea, no brand
A desirable brand, complete identity
No awareness, no online presence
E-commerce website + 1st position on Google for “bissap”
Zero points of sale
+50 points of sale in 1 year
No acquisition
Profitable Meta + Google campaigns, ROAS of 4
A story nobody knew
A brand that exists online and on shelves
One year, from the recipe to a brand present online and on shelves.
Points of sale in 1 year
The proof of existence in food & beverage: the brand establishes itself physically, where the market is really won.
On acquisition campaigns
Online acquisition managed on performance, profitable from the very start of awareness building.
For “bissap” (Google)
First position for a high-traffic generic term, which brings in a continuous, free flow of discovery demand.
Services involved
A no-obligation conversation to lay the foundations of your brand and chart the shortest route to market.
