• E-commerce / Beverage (DTC)

How do you take a new drinks brand from idea to shelf?

Bissap Drink started from zero: a recipe, an intention, no brand. Positioning, identity, website and acquisition: in one year, the hibiscus drink established itself in more than 50 points of sale.

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Case study: Bissap Drink
+50
points of sale in 1 year
ROAS 4
on acquisition campaigns
No. 1
for “bissap” (Google)

About Bissap Drink

Bissap Drink is a natural drink made from organic hibiscus, inspired by a traditional West African recipe, made in Switzerland with a solidarity dimension (5 centimes per can donated to projects in Burkina Faso). A fine idea, a real story.

But an idea is not a brand. At the start, there was nothing: no positioning, no visual identity, no website, no awareness. And the drinks market is one of the toughest: saturated, dominated by giants, where a new brand has to exist online and above all on the shelf. Everything had to be built, from the brand promise to the first point of sale.

We had a recipe and a conviction: to make bissap known in Switzerland. But we were starting from a blank page, with no brand and no image. Contrast laid it all down: positioning, identity, website, campaigns. In one year, we went from an idea to a brand found in more than 50 points of sale. They didn't just build a website, they built the brand with us.
Elias AtenziaFounder, Bissap Drink

The challenges

01

Business challenges

Create a desirable brand, not just a product, in a saturated market. Generate demand, online as well as in stores. Establish the brand in points of sale, the real proof of existence in food & beverage.

02

Technical & creative challenges

A positioning and identity true to the story (authentic, natural, solidarity-driven). An e-commerce website that converts and tells the brand's story. Profitable multichannel acquisition (Meta + Google) to build initial awareness.

The setup

The setup

Three links to bring the brand to life and take it to market: positioning and identity, the online shop that tells a story as much as it sells, and the acquisition that builds awareness.

  1. 01

    Positioning & brand identity

    Everything starts with the brand. Positioning: authentic, natural, solidarity-driven hibiscus, a tradition revisited for today; then brand guidelines and a visual identity aligned with that intention. The foundation for everything else.

    Bissap Drink · Positioning & brand identity
  2. 02

    Website: showcase and shop

    Web design, wireframes and development of an online shop that tells a story as much as it sells: the shop, the brand's story, the solidarity dimension, the points of sale. Designed to convert traffic into orders.

    Bissap Drink · Website: showcase and shop
  3. 03

    Meta & Google acquisition: building awareness

    Social and search campaigns to make the brand known and capture demand. Managed on return on ad spend: a ROAS of 4 on online acquisition. In parallel, SEO work that puts Bissap in 1st position for “bissap”, a high-traffic generic term that brings in a continuous flow of discovery demand.

    Bissap Drink · Meta & Google acquisition: building awareness

The engagement has become ongoing support: Contrast manages acquisition and keeps the brand alive over time.

Before / After

What changed between the original recipe and the brand established on shelves.

Starting point: A recipe, an idea, no brand

With Contrast: A desirable brand, complete identity

Starting point: No awareness, no online presence

With Contrast: E-commerce website + 1st position on Google for “bissap”

Starting point: Zero points of sale

With Contrast: +50 points of sale in 1 year

Starting point: No acquisition

With Contrast: Profitable Meta + Google campaigns, ROAS of 4

Starting point: A story nobody knew

With Contrast: A brand that exists online and on shelves

In pictures

Bissap Drink · creative work 1
Bissap Drink · creative work 2
Bissap Drink · creative work 3
Bissap Drink · creative work 4

Bissap Drink

Results

One year, from the recipe to a brand present online and on shelves.

+50

Points of sale in 1 year

The proof of existence in food & beverage: the brand establishes itself physically, where the market is really won.

ROAS 4

On acquisition campaigns

Online acquisition managed on performance, profitable from the very start of awareness building.

No. 1

For “bissap” (Google)

First position for a high-traffic generic term, which brings in a continuous, free flow of discovery demand.

Services involved

What we put in place on this project.

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Other setups, other results.

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E-commerce · Acquisition

ongoing management

A brand with a strong community, connected to its online sales

+30 %

more sales in 6 months

Clown.art

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