Case studies/Eli10 Groupe
A decisive trade fair, but acquisition still too dependent on passing visitors. Eli10 Groupe was taking part in an event perfectly aligned with its target audience: owners, property managers and local authorities with energy renovation projects.
But a trade fair does not guarantee the right appointments. Without anything set up beforehand, the team depends on stand traffic, on which visitors happen to be available and on chance conversations.
The objective was clear: not to wait for prospects, but to create the appointments before the doors opened.
Turn a trade fair into qualified appointments: generate appointments before opening, rather than drawing people to the stand and depending on passing visitors.
Confirm, remind and guide prospects all the way to the appointment, to secure their attendance on the day of the event.
Route each enquiry to the right company in the group: solar, renovation, financing or advisory support.
To turn Eli10's presence into qualified appointments, a simple chain had to be built: capture interest, confirm attendance, then route each prospect to the right team. Three elements were put in place.
A page dedicated to the fair, designed to turn interest into a booked slot. Visitors choose their need: solar panels, heat pump, battery, charging station or safety inspection. Each enquiry is qualified at registration and assigned to the right company in the group.
Meta campaigns were launched among homeowners in the region before the fair. Each booking was then confirmed and followed by an email reminder. The goal was not the click. It was the appointment kept.
All appointments were centralised in a clear dashboard. Each enquiry was allocated according to its need and the company concerned. The result: the teams arrive at the fair with an organised diary, qualified prospects and a clear view of whom to meet.
What changed between a trade fair presence dependent on passing visitors and a diary set in advance.
A trade fair presence dependent on on-site traffic
A diary filled before opening
Visitors to be captured during the event
Appointments qualified according to the prospect's need
Conversations hard to qualify in advance
Reminders to secure attendance
Complex allocation of prospects across the four companies
A clear dashboard to route each enquiry to the right team
A better-prepared, clearer and more effective trade fair. The teams did not arrive with a stand to animate, but with a structured diary, qualified prospects and a better view of the opportunities generated.
Of registrations attributed to the Meta campaigns
Contribution of the Meta campaigns to the event's registrations.
Supplied with qualified enquiries
Solar, charging stations, safety inspections… each enquiry routed to the right company in the group.
People reached before the event
Cumulative reach over 4 weeks, for a Meta budget of CHF 956.
Services involved
Eli10 Groupe is based in Bevaix, on the Neuchâtel lakeshore, a few minutes from our Neuchâtel marketing agency.
In 45 minutes, we look at your situation, your goals and the actions that could turn your event into qualified appointments. You leave with a clear picture. No obligation.
