• Energy / Utilities

From waiting for visitors at a trade fair to a diary filled before opening.

For the Salon de l'Immobilier Neuchâtelois (the Neuchâtel real estate fair), Eli10 did not just want to be present: the group wanted to arrive with qualified appointments, spread across its four companies, and a clear view of what each action generated. Contrast built the complete setup: landing page, Meta acquisition, email sequence and an enquiry allocation dashboard. The result: registrations generated before the fair, better-qualified appointments, and teams who knew whom to meet, why, and for which need.

Case study: Eli10 Groupe
~50%
of registrations attributed to the Meta campaigns
4 companies
supplied with qualified enquiries
35,000
people reached before the event

About Eli10 Groupe

A decisive trade fair, but acquisition still too dependent on passing visitors. Eli10 Groupe was taking part in an event perfectly aligned with its target audience: owners, property managers and local authorities with energy renovation projects.

But a trade fair does not guarantee the right appointments. Without anything set up beforehand, the team depends on stand traffic, on which visitors happen to be available and on chance conversations.

The objective was clear: not to wait for prospects, but to create the appointments before the doors opened.

The challenges

01

Fill the diary

Turn a trade fair into qualified appointments: generate appointments before opening, rather than drawing people to the stand and depending on passing visitors.

02

Reduce no-shows

Confirm, remind and guide prospects all the way to the appointment, to secure their attendance on the day of the event.

03

Allocate enquiries

Route each enquiry to the right company in the group: solar, renovation, financing or advisory support.

The setup

A complete setup to fill the diary before the fair.

To turn Eli10's presence into qualified appointments, a simple chain had to be built: capture interest, confirm attendance, then route each prospect to the right team. Three elements were put in place.

  1. 01 · Landing page

    Qualifying from the moment of booking.

    A page dedicated to the fair, designed to turn interest into a booked slot. Visitors choose their need: solar panels, heat pump, battery, charging station or safety inspection. Each enquiry is qualified at registration and assigned to the right company in the group.

    Eli10 Groupe · Landing page
  2. 02 · Meta acquisition & emails

    Generating appointments. Securing attendance.

    Meta campaigns were launched among homeowners in the region before the fair. Each booking was then confirmed and followed by an email reminder. The goal was not the click. It was the appointment kept.

    Eli10 Groupe · Meta acquisition & emails
  3. 03 · Allocation dashboard

    One enquiry, the right team.

    All appointments were centralised in a clear dashboard. Each enquiry was allocated according to its need and the company concerned. The result: the teams arrive at the fair with an organised diary, qualified prospects and a clear view of whom to meet.

    Eli10 Groupe · Allocation dashboard

Before / After

What changed between a trade fair presence dependent on passing visitors and a diary set in advance.

Starting point: A trade fair presence dependent on on-site traffic

With Contrast: A diary filled before opening

Starting point: Visitors to be captured during the event

With Contrast: Appointments qualified according to the prospect's need

Starting point: Conversations hard to qualify in advance

With Contrast: Reminders to secure attendance

Starting point: Complex allocation of prospects across the four companies

With Contrast: A clear dashboard to route each enquiry to the right team

In pictures

Eli10 Groupe · creative work 1
Eli10 Groupe · creative work 2
Eli10 Groupe · creative work 3
Eli10 Groupe · creative work 4

Eli10 Groupe

Results

A better-prepared, clearer and more effective trade fair. The teams did not arrive with a stand to animate, but with a structured diary, qualified prospects and a better view of the opportunities generated.

~50%

Of registrations attributed to the Meta campaigns

Contribution of the Meta campaigns to the event's registrations.

4 companies

Supplied with qualified enquiries

Solar, charging stations, safety inspections… each enquiry routed to the right company in the group.

35,000

People reached before the event

Cumulative reach over 4 weeks, for a Meta budget of CHF 956.

Services involved

What we put in place on this project.

Eli10 Groupe is based in Bevaix, on the Neuchâtel lakeshore, a few minutes from our Neuchâtel marketing agency.

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+30 %

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