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Contrast Impulsion

Our complete programme
to grow your business.

Support in two stages: we prepare your strategy, your website and your tools, then run 90 days of campaigns to attract your next customers and measure the results. The programme adapts to your business and keeps what already works.

What Impulsion includes

A complete programme.
Two stages to grow your business.

We bring strategy, web design, tools and campaigns together in a single engagement. The actions are defined according to your objectives and what is already in place in your business.

Mock-up of an architecture firm’s website shown in an office

01 — Foundations

We prepare your business
to welcome its next customers.

We clarify your offer, improve your website and connect the tools needed to turn interest into enquiries or purchases.

  • Strategy

    The customers to target, the messages and the priority actions.

  • Website and journeys

    Pages designed to convince and make it easier to take action.

  • Search visibility

    The groundwork to be found for relevant searches.

  • Tools

    Forms and connections suited to handling enquiries.

  • Measurement

    Tracking to understand where your opportunities come from.

The content and schedule of this stage are set out in your proposal.

Illustration of the journey from online visibility to the website and a new enquiry

02 — Activation · 90 days

We launch your campaigns.
Then we make them progress.

For 90 days, our team runs your campaigns, analyses the enquiries and adjusts the actions using your sales feedback.

  1. Days 1–30

    Launch and identify the first levers

    We activate the campaigns and review the first results: enquiries, costs and the quality of the contacts.

  2. Days 31–60

    Improve performance

    We adjust the messages, visuals, pages and budgets to convert opportunities better.

  3. Days 61–90

    Set the next priorities

    We take stock and identify the actions to continue, improve or stop.

The 90 days start when the campaigns launch, after the Foundations.

Your end-of-programme review

Results analysed.
Priorities for what comes next.

At the end of the 90 days, we review the enquiries generated, their cost and how they progressed commercially. You leave with concrete recommendations for your next investments.

What attracts

The channels and messages that generate relevant enquiries.

What converts

The appointments, quotes, bookings or purchases identified through sales follow-up.

What to continue

The actions to reinforce and the priority improvements.

To centralise this tracking, Contrast Augment brings your data and your tools together in a Hub adapted to your business. Its modules and access are specified in your proposal.

Discover Contrast Augment

Your programme team

Specialists by your side,
from strategy to review.

Strategy, design, development and acquisition: our team coordinates the skills needed at each stage of Impulsion.

Already have a marketing team?

We work with them and strengthen the skills they need.

Would you like us to take charge?

We coordinate the programme’s actions. You approve the direction and budgets, and your team handles the sales relationship with prospects.

FAQ

Your questions about the Impulsion programme

The quote depends on the Foundations required and the actions selected. Fees, advertising budget and any subscriptions are specified separately before we start.

Let’s talk about your programme

Is Impulsion right
for your business?

In 30 minutes, let’s review your objectives, your website and your current actions to identify what the programme can bring you.