Attracting the right people

Performance Max

In plain terms

A Google campaign type that runs everywhere (search, YouTube, Gmail, Maps, partner sites) from a set of visuals and texts.

Technical meaning

A campaign driven by Google's automation, which decides alone where and to whom to show ads. Effective when conversion signals are clean and plentiful, opaque otherwise. Contrast only activates it after a stable Search campaign, with brand exclusions and quality conversions, never as a first channel.

See Google and Meta campaigns

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