Measuring what produces clients

Offline conversions

In plain terms

Sending Google and Meta what happened after the form: meeting, signed quote, sale.

Technical meaning

The enquiry is stored with its click identifier (gclid, fbclid) or hashed contact details; when its status changes in the CRM, the event is sent back to the platform. The algorithms then learn to find customers rather than form-fillers. It is set up with the visitor’s consent and in line with the Swiss nFADP.

See tracking and data reporting

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