Offline conversions
Sending Google and Meta what happened after the form: meeting, signed quote, sale.
Technical meaning
The enquiry is stored with its click identifier (gclid, fbclid) or hashed contact details; when its status changes in the CRM, the event is sent back to the platform. The algorithms then learn to find customers rather than form-fillers. It is set up with the visitor’s consent and in line with the Swiss nFADP.
See tracking and data reporting