Turning a visit into a client

CRM

In plain terms

The tool where your contacts, enquiries and the status of each sales conversation live.

Technical meaning

It is the source of truth for acquisition: that is where Contrast gets the real number of signed clients to calculate acquisition cost and MER. A CRM not connected to the campaigns makes attribution impossible; connected, it lets you send the platforms the conversions that really count.

See the Michel Wolf SA case

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