Measuring what produces clients

Enhanced Conversions

In plain terms

A way of helping Google Ads recognise that a person who clicked became a client, even when cookies are no longer enough.

Technical meaning

Sending Google, in hashed form, data the visitor entered themselves (email, phone) to match a conversion to a click. It improves measurement and bidding. Contrast enables it with the user's consent and in line with the Swiss nFADP.

See tracking and data reporting

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