Attracting the right people

Remarketing

In plain terms

Showing an ad to someone who has already visited your website without contacting you.

Technical meaning

Audiences built from visitors, readers of a specific page or CRM contacts, re-engaged on Google, Meta or YouTube with a message adapted to what they have already seen. Contrast uses it with a frequency cap and a short duration: a useful reminder, not a pursuit.

See Google and Meta campaigns

Articles on this topic

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