Cart abandonment
In plain terms
A visitor adds a product to the cart, then leaves the store without buying.
Formula
Technical meaning
The rate is read step by step (cart, checkout started, purchase) to find where the leak happens: shipping costs discovered late, a missing payment method, a mandatory account. An automated email follow-up recovers some carts, provided the address was entered and the person consented.
Formula
Abandonment rate = 1 − (purchases ÷ carts created)
Let’s turn your ambitions
into next steps.
Let’s talk about your goals and the next steps to attract your future clients.
Let’s talk about your project