Turning a visit into a client

Automated follow-up

In plain terms

Messages sent automatically to someone who asked for something but has not yet decided.

Technical meaning

A sequence of emails, text messages or messages triggered by an action (form, brochure download, missed appointment) and stopped as soon as a person takes over or a decision is made. Contrast designs it so that no enquiry stays unanswered for more than a few hours, whatever the team's workload.

See systems and automation

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