Qualification
In plain terms
Sorting incoming enquiries to spend time on those that can become clients.
Technical meaning
A set of questions asked in the form, by email or by an automated assistant, that establish the need, budget, timing and decision-making power. Answers flow into the CRM and feed attribution: you know which channel brings qualified enquiries, not just enquiries.
Articles on this topic
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Behind the scenes ·
Offline conversions: connecting Google Ads and Meta Ads to your CRM
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Behind the scenes ·
Acquisition cost of a condominium buyer: work it out before launch
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Behind the scenes ·
How to qualify leads with AI: what an SME can automate
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Viewpoint ·
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