Attracting the right people

Meta Ads

In plain terms

Ads shown on Facebook and Instagram to people who are not searching for anything at that moment.

Technical meaning

A demand-creation channel: targeting is based on profile, behaviour and similarity to existing clients, and the algorithm learns from the conversions sent back through the pixel and CAPI. Contrast uses it first for launches and offers nobody is searching for yet, such as a new residential development.

See Google and Meta campaigns

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