Attracting the right people

Instant form · Meta

In plain terms

A form that opens directly inside Facebook or Instagram, without going through your website.

Technical meaning

Convenient, because fields are pre-filled, but that is also its limit: it produces cheap enquiries, some of which have no real project. Contrast uses it with qualifying questions and a confirmation step, and judges it on cost per meeting, not cost per enquiry.

Read: the acquisition cost of a condominium buyer

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Let’s talk about your project