Attracting the right people

Google Ads · Search

In plain terms

The ads that appear at the top of Google when someone types a search.

Technical meaning

Buying visibility on keywords, billed per click, with bids adjusted to the expected value of each search. A capture channel: it addresses demand that already exists. Contrast builds it with tight ad groups, one landing page per intent and conversions reported back to the CRM.

See Google and Meta campaigns

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