• Professional cleaning · launch

How do you launch a cleaning company that inspires trust from day one?

KBN Econett was starting from scratch in Fontainemelon. We built the strategy, the positioning and the offer with them, then the website that carries them: seven services, six regions of the canton, a simple quote request.

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Case study: KBN Econett
From scratch
strategy, offer and website for a new company
7
services, each with its own page
6
regional pages, from Neuchâtel to Val-de-Travers

About KBN Econett

KBN Econett is a cleaning company based in Fontainemelon, in Val-de-Ruz. It looks after offices, shops, practices, residential buildings and homes, for businesses and private clients alike, across the canton of Neuchâtel.

A new company has no reputation or track record to show. In a market where clients hand over their keys, trust has to come from elsewhere: clear positioning, a readable offer and an online presence that reassures before the first call.

The challenges

01

Business challenges

Stand out from launch in a very competitive local market. Speak to two audiences, businesses and private clients, without blurring the message. Win quote requests with no prior reputation.

02

Technical challenges

A fast, clear website on mobile. One page per service and per region to be found in local searches. A quote form that collects surface, access and frequency from the start.

The setup

From strategy to website, in the right order

A new company does not start with a website. It starts by knowing who it is talking to, what it promises and what it sells. The website then translates those choices.

  1. 01 · Strategy

    Positioning and promise

    Targets, territory and promise defined with the founders: demanding cleaning, products chosen with the environment in mind and a local point of contact. The tagline “Des espaces impeccables. L’esprit libre.” sums up these choices.

    KBN Econett · Strategy
  2. 02 · Offer

    Seven clear services

    The offer was structured into seven services, from offices to end-of-lease cleaning. Each has its page, its use cases and its call to request a quote: visitors find what concerns them straight away.

    KBN Econett · Offer
  3. 03 · Website

    A website built for the canton

    Bespoke design, a polished mobile version, six regional pages (Neuchâtel, Val-de-Ruz, La Chaux-de-Fonds, Le Locle, Littoral, Val-de-Travers) and a quote request that prepares the job.

    KBN Econett · Website (1)
    KBN Econett · Website (2)

Before / After

What exists today, where there was nothing yet.

Starting point: A company with no track record or reputation

With Contrast: Clear positioning and an assertive promise

Starting point: Services still to be defined

With Contrast: Seven structured services, each with its own page

Starting point: No online presence

With Contrast: A bespoke website and six regional pages

Starting point: Requests to qualify over the phone

With Contrast: A quote form that collects the essentials

In pictures

KBN Econett · creative work 1
KBN Econett · creative work 2
KBN Econett · creative work 3
KBN Econett · creative work 4

KBN Econett

Results

A new company, clear and credible from launch.

Strategy

Positioning in place

Targets, promise, territory and offer defined before the first line of the website.

7

Services online

One page per service, for businesses and private clients alike.

6

Regions covered

One page per region of the canton, to be found where clients search.

Website launched in 2026 · first measured results to come

Services involved

What we put in place on this project.

A Val-de-Ruz company, supported closely by our marketing agency in Neuchâtel.

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