Business challenges
Show the full range of trades without diluting any of them. Make the advantage of a single point of contact clear, from study to maintenance. Convey the solidity of a family company founded in 1952.
- Telecommunications & electrical · website
How do you present four technical trades on one website without losing anyone?
Aubry Telecom has installed and maintained telecommunications, networks, nurse call systems and electrical installations since 1952. We designed a website that makes these four trades clear and shows a single point of contact, from study to maintenance.
- 4
- trades brought together on one website
- 1952
- a family company, three generations
- 360°
- from study to maintenance, in four steps
About Aubry Telecom
Aubry Telecom is a family company from La Chaux-de-Fonds, founded in 1952. Its 24 employees cover four trades: telematics, IT infrastructure, systems for care homes and hospitals, and electrical installations and home automation.
Four technical trades, very different clients (businesses, property managers, care facilities) and specialist vocabulary: the risk was that visitors would not find what concerns them, or would not understand that a single partner can handle everything.
The challenges
Technical challenges
One page per trade, with its services and partners. Clear navigation on mobile. Direct access to quotes, phone and remote support for existing clients.
The setup
A website that organises four trades
Three choices shape the website: one entry point per trade, a four-step journey that shows the full service, and room for the company’s history and team.
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01 · Architecture
One entry point per trade
Telematics, IT, healthcare, electrical and home automation: each trade has its page, its solutions and its partner brands. The homepage presents them side by side and the menu reaches them in one click.
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02 · Support
From study to maintenance
The client journey is told in four steps: study, installation, commissioning, maintenance. It shows what sets Aubry apart: one partner, from the first plan to the maintenance contract.
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03 · Web design
A company, a team
A blue and yellow visual direction true to the logo, field photography, the history since 1952 and the team up front. All designed mobile first.
Before / After
What the website had to solve, and the answer provided.
Starting point: Four technical trades to present side by side
With Contrast: One clear page per trade, one click away
Starting point: A full service to make understood
With Contrast: A four-step journey, from study to maintenance
Starting point: A history since 1952 to pass on
With Contrast: History, team and commitments brought forward
Starting point: Prospects and existing clients to direct
With Contrast: Quote, phone and remote support always within reach
In pictures
Aubry Telecom
Results
A website worthy of a company founded in 1952.
4
Clear trades
Each trade has its page, its solutions and its partners.
360°
Visible support
Study, installation, commissioning and maintenance told as one journey.
Mobile
Designed for the phone first
Navigation, quote and contact within a few taps.
Website launched in 2026 · first measured results to come
Services involved
What we put in place on this project.
A client from the Neuchâtel mountains, supported by our marketing agency in Neuchâtel.
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Several trades, one website?
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