Real estate development terms

Property portals

In plain terms

The listing sites where most buyers look for property, and where most developers publish their units.

Technical meaning

An effective but shared demand-capture channel: a development is compared with all the others on the same criteria, and the buyer belongs to the portal, not the developer. Contrast does not replace them; it builds an owned channel alongside (development website, campaigns, contact base) that belongs to the developer and serves the next development.

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