Referrer
In plain terms
A person who, without being a client, recommends you to their own clients: architect, notary, bank adviser, engineer.
Technical meaning
In real estate development, the referrer is involved before sales start and sees developments twelve to twenty-four months before they reach the market. It is an acquisition channel distinct from direct sales, with its own relationship and pace.
See the real estate development service
Articles on this topic
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Behind the scenes ·
Agentic commerce: selling through ChatGPT from a Swiss online store
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Behind the scenes ·
Getting recommended by ChatGPT: what a Swiss SME should publish
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