nFADP · Swiss Federal Act on Data Protection
In plain terms
The Swiss law governing what a company may collect about people, and how it must inform them (nLPD in French).
Technical meaning
In force since 1 September 2023. It requires transparent information, a privacy notice and particular care for data transfers abroad, which directly concerns measurement and advertising tools. Contrast configures tracking with these constraints built in from the start, not added afterwards.
See tracking and data reporting
Articles on this topic
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Black Friday 2026: preparing acquisition for a Swiss online store
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Offline conversions: connecting Google Ads and Meta Ads to your CRM
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Google Ads for new-build apartments in French-speaking Switzerland
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Behind the scenes ·
Meta Ads for a real estate development: finding condominium buyers
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