Turning a visit into a client

Conversion funnel

In plain terms

The stages a prospect goes through, from first view to purchase, and how many people drop off at each one.

Technical meaning

Breaking the journey into measurable stages (impression, click, visit, enquiry, meeting, sale) shows where to act: the ad, the page, qualification or the sale. Ad budget does not fix a leak further down the funnel.

See tracking and data reporting

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