Attracting the right people

SEO · search engine optimisation

In plain terms

Making your website appear in Google's results without paying for each click.

Technical meaning

Work on three levels: the site's technical readability, content that answers searches with commercial value, and authority (links, mentions, local listings). Contrast measures it by the enquiries generated, not by rankings, and connects it to local SEO for an SME whose clients are in one canton.

See SEO and GEO

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