GEO · Generative Engine Optimization
Being cited in the answers of assistants such as ChatGPT, Perplexity or Google's AI Mode when someone asks them a question about your field.
Technical meaning
These engines favour pages that answer a question directly, with dated, sourced facts, a clear entity (who writes, where, for whom) and mentions on third-party sites. GEO extends SEO: the same foundations, but content structured as short answers, definitions, verifiable figures and a visible author identity.
See SEO and GEO