Attracting the right people

GEO · Generative Engine Optimization

In plain terms

Being cited in the answers of assistants such as ChatGPT, Perplexity or Google's AI Mode when someone asks them a question about your field.

Technical meaning

These engines favour pages that answer a question directly, with dated, sourced facts, a clear entity (who writes, where, for whom) and mentions on third-party sites. GEO extends SEO: the same foundations, but content structured as short answers, definitions, verifiable figures and a visible author identity.

See SEO and GEO

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