Measuring what produces clients

GA4 · Google Analytics 4

In plain terms

Google's audience measurement tool, the one that tells you how many people visit the site and what they do there.

Technical meaning

An event-based model rather than a page-view model. Contrast uses it to read journeys and sources, never as the commercial source of truth: the number of clients comes from the CRM. Always configured with Consent Mode and a measurement plan written before implementation.

See tracking and data reporting

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